We are a company that cares about you , and while the Internet has opened many opportunities for people to earn money online, it has also made the competition a lot tougher, especially for small businesses that have very limited funds compared to established corporations that have pretty much controlled the online market. But just because the powerful companies are running the show, it does not mean the little guys will have a dismal chance of succeeding. If you use the right advertising channel, you could stand to earn a fortune on the Internet no matter what type of business you have
Facebook is one of the most widely used advertising channels today. It boasts of having 955 million active users around the world. Statistics show that approximately 50% of people living the United States access Facebook, and considering that only 60% of residents actually use the Internet, this is an impressive feat for Mark Zuckerberg and his company
Using Facebook advertising will give you a significantly wider market reach, and it will also cost a lot less to use it as compared to other PPC campaigns. BUT, a very important thing you need to remember is that just because you have Facebook ads showing in millions of newsfeeds does not automatically translate to a high ROI. You have to make sure your advertisement is actually effective for the audience you are targeting. Case in point, your Google Adwords ad might not work effectively if you use the same one for your Facebook ad, and vice versa
That said, knowing how to create effective Facebook ads is vital to the success of your campaign. So, here are the things you need to do
Create a compelling ad copy. Make sure your copy is accurate, easy to understand, and should provide a strong call to action
Include an interesting photo. The photo or image that you choose should inspire Facebook users to give your ad a second look. After all, it’s the photo that will actually catch their attention
When your ads are ready, set the criteria on who should view them. Targeting is necessary so you won’t waste your money showing your ads to people who will have very little chance of buying your product or using your service. Moreover, set a budget for your Facebook advertising campaign and don’t go overboard on this. Start slow and keep your daily budget low so that any mistake you make will not be costly. Remember that you can and will make mistakes as you go along. Some ads will work and some won’t. The key is to know which ads you should put your money on, and this is something you will learn over time
If you would like to contact us, please visit our “Contact Us” page
Regards
Facebook is one of the most widely used advertising channels today. It boasts of having 955 million active users around the world. Statistics show that approximately 50% of people living the United States access Facebook, and considering that only 60% of residents actually use the Internet, this is an impressive feat for Mark Zuckerberg and his company
Using Facebook advertising will give you a significantly wider market reach, and it will also cost a lot less to use it as compared to other PPC campaigns. BUT, a very important thing you need to remember is that just because you have Facebook ads showing in millions of newsfeeds does not automatically translate to a high ROI. You have to make sure your advertisement is actually effective for the audience you are targeting. Case in point, your Google Adwords ad might not work effectively if you use the same one for your Facebook ad, and vice versa
That said, knowing how to create effective Facebook ads is vital to the success of your campaign. So, here are the things you need to do
Determine your goal. Why do you want to advertise in the first place? Is it because you want to get more people to like your Business page? Or is it because you want to increase your sales? The rule of thumb is to use one ad for each goal
Include an interesting photo. The photo or image that you choose should inspire Facebook users to give your ad a second look. After all, it’s the photo that will actually catch their attention
When your ads are ready, set the criteria on who should view them. Targeting is necessary so you won’t waste your money showing your ads to people who will have very little chance of buying your product or using your service. Moreover, set a budget for your Facebook advertising campaign and don’t go overboard on this. Start slow and keep your daily budget low so that any mistake you make will not be costly. Remember that you can and will make mistakes as you go along. Some ads will work and some won’t. The key is to know which ads you should put your money on, and this is something you will learn over time
If you would like to contact us, please visit our “Contact Us” page
Regards
